I can help you avoid making the mistakes I made! Having worked some odd 15 years with mobile games, I have my fair share of successes and failures, valuable experience to share with others. I’ve been a part of 100+ hypercasual and hybridcasaul mobile prototypes, tested with publishers across the globe. Some did well, some performed poorly, while others failed before they began.   

GAME DESIGN

A good game is driven by good Game Design. Good Game Design is not easy and does not follow a universal formula. Each game is unique and requires Mechanics, Dynamics, and Aesthetics hand-crafted for it.

I can help you with:

• Core Loop best practices that keep players hooked. A Core Loop is the core action your player performs repeatedly, and if they don’t enjoy that repetition, they won’t play the game for long.  
• Best practices for Mechanics that complement your Core Loop and the Dynamics between those mechanics. Mechanics are the rules and systems players use to play your game. These support your Core Loop and without solid Mechanics, you can’t retain players for long.
• Progression and Difficulty best practices. A good game first familiarizes its players with its rules before challenging their skill through Progression Features and Difficulty. Balancing these is the key to strong player retention.

PLAYER EXPERIENCE (UX) DESIGN

How your player experiences your game determines their willingness to continue playing. A good game becomes a bad game if the experience does not meet player expectations.

How I Can Help:

• Best practices to improve your Player Experience. An experience is a combination of Game Feel, Player Feedback, Effects, and how easy it is to learn your game’s rules.
• What matters to players VS what matters to you. Sounds simple, but focusing on the wrong can easily ruin a perfectly good experience for the player.

LEVEL DESIGN

I’ve designed great levels and very bad levels. I learned the difference the hard way, and I can help you avoid making the mistakes I made. 

How I Can Help:

• Genre-specific best practices for level design.
• How to design levels that teach, challenge, and reward players. You know your game but your players don’t. It’s very easy to forget that your player isn’t as informed as you about your game.

USER INTERFACE (UI) DESIGN

How your player interacts with your game and the feedback they receive is conveyed through the UI. Poorly designed and unappealing UI leads to confusion and players leaving your game for a very fixable reason!

How I Can Help:

• What’s important in Wireframing for mobile games.
• Importance of Flow Diagrams and how to convey information to the rest of the team.
• Balancing Function and Form of UI for mobile games.

PRODUCT MANAGEMENT

I have failed enough times to know the importance of Agile development with Scrum. Years of experience have taught me how, when, and why a project will fail to meet deadlines and quality expectations. Don’t let poor management ruin your vision.

How I Can Help:

• How to adopt Agile development that suits your needs
• Product management best practices – how to avoid common pitfalls of game development
• Conflict management – creative conflicts require creative solutions
• A ton of experience to help you avoid making the mistakes I made!